Asseal, Henry
Cosumer behavior and marketing action
Kent Publishing Company, 1984
Buku Teks
Qualitative consumer research
edited by Russell W. Belk
Emerald, 2017
eBooks
Peter, J. Paul
Consumer behavior & Marketing Strategy : perilaku konsumen dan strategi pemasaran
Erlangga, 2014
Buku Teks
Peter, J. Paul
Consumer behavior : perilaku konsumen dan strategi pemasaran
Erlangga, 2000
Buku Teks
Buyer/consumer information processing / edited, G. David Hughes, Michael L. Ray
The University of North Carolina Press, 1974
Buku Teks