Advertising and brand image building : application of the focus group approach

Analisis pengaruh celebrity endorsement terhadap persepsi konsumen atas corporate image, corporate credibility dan corporate loyalty studi pada: xl axiata = Effect of celebrity endorsement on consumer's perception of corporate image corporate credibility and corporate loyalty: case study xl axiata

Perbandingan pembentukan imej merek melalui iklan produk dan event pendukung : studi kasus Sampoerna A Mild

Analisis pengaruh brand love terhadap positive word of mouth melalui moderasi experience dan price: studi kasus: NIKE = Analysis of brand love effect on positive word of mouth through experience and price moderation: case study: NIKE

Pengaruh celebrity endorser terhadap brand image produk xl bebas internetan studi terhadap ariel band noah sebagai celebrity endorser pada iklan xl bebas internetan pada mahasiswa mahasiswi fisip universitas indonesia = Celebrity endorser influence of product brand image xl free internetan study of band ariel noah as celebrity endorser in xl ad free internetan in student fisip university of indonesia