Identifikasi nilai : pendayagunaan intangible asset dalam penerapan estimasi kuantifikasi brand names suatu perspektif finansial

Pengaruh brand experience terhadap brand personality Starbucks coffee Indonesia: studi kasus pada brand Starbucks di kalangan mahasiswa sarjana Departemen Ilmu Komunikasi UI = The influence of brand experience towards brand personality of Starbucks coffee Indonesia: study case towards Starbucks brand on undergraduate students of Communication Science UI

Pengaruh corporate brand image, customer perceived value, dan customer satisfaction terhadap customer loyalty: studi kasus Martha Tilaar = Impact of corporate brand image customer perceived value and customer satisfaction on customer loyalty: case study Martha Tilaar

Pengembangan Model Strategi Adopsi Industri 4.0 pada Industri Manufaktur Menggunakan Metode DEMATEL-Based ANP dan ISM = Development of Strategy Model of Industry 4.0 Adoption in Manufacturing Industry Using DEMATEL-Based ANP and ISM Method.

Analisis perkembangan kemajuan teknologi sektor industri manufaktur di Indonesia