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Pengaruh brand experience terhadap brand personality Starbucks coffee Indonesia: studi kasus pada brand Starbucks di kalangan mahasiswa sarjana Departemen Ilmu Komunikasi UI = The influence of brand experience towards brand personality of Starbucks coffee Indonesia: study case towards Starbucks brand on undergraduate students of Communication Science UI

Analisis Brand Positioning untuk Membangun Brand Image pada Merek Kecantikan dan Perawatan Pribadi The Body Shop Indonesia = Brand Positioning Analysis to Build Brand Image on Beauty and Personal Care Brand The Body Shop

Pengaruh corporate brand image, customer perceived value, dan customer satisfaction terhadap customer loyalty: studi kasus Martha Tilaar = Impact of corporate brand image customer perceived value and customer satisfaction on customer loyalty: case study Martha Tilaar

Pengembangan Model Strategi Adopsi Industri 4.0 pada Industri Manufaktur Menggunakan Metode DEMATEL-Based ANP dan ISM = Development of Strategy Model of Industry 4.0 Adoption in Manufacturing Industry Using DEMATEL-Based ANP and ISM Method.