Gilang Budiman
Pengaruh self congruity with sponsored event dengan customer involvement dan customer awareness sebagai moderating variables terhadap brand loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Skripsi (Open)
Anjas Patria
Pengaruh brand image sebagai moderator dalam hubungan public relation perception terhadap customer loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Skripsi (Open)
Karima Shehab
Analaisis peran negative feel towards counterfeits dalam pengaruh brand consciousness terhadap purchase intention original luxury products pada generasi y = The role of negative feel towards counterfeits in the effect of brand consciousness on purchase intention original luxury products in y generation
2017
 UI - Skripsi (Membership)
Wardah Sholihatul Imamah
Pengaruh corporate brand image, customer perceived value, dan customer satisfaction terhadap customer loyalty: studi kasus Martha Tilaar = Impact of corporate brand image customer perceived value and customer satisfaction on customer loyalty: case study Martha Tilaar
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Suci Xaviera Wardhani
Pengaruh Social Media Marketing Dan Emotional Branding Terhadap Loyalitas Merek Dengan Mediasi Keterlibatan Pelanggan (Studi Pada Instagram @madformakeup.co) = The Influence of Social Media Marketing and Emotional Branding On Brand Loyalty Through Customer Engagement (A Study of @madformakeup.co On Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)