Informasi dan persuasi dalam kampanye pemasaran sosial terhadap pola adopsi produk sosial (Studi kasus kampanye penanggulangan HIV dan AIDS ‘Bung Kus’ bagi laki-laki berperilaku seksual risiko tinggi oleh program ASA-FHI di Banyuwangi) = Information and persuasion in social marketing campaign related to the adoption pattern of social products (Case study of ‘Bung Kus’ campaign as HIV and AIDS prevention for high risk men by ASA-FHI program in Banyuwangi)