Payne, Adrian
The essence of services marketing = pemasaran jasa / Adrian Payne; penerjemah Fandy Tjiptono
Andi, , 2003
Buku Teks
Lovelock, Christopher H.
Pemasaran jasa manusia teknologi strategi perspektif indonesia = Services marketing
Erlangga, 2011
Buku Teks
Yazid
Pemasaran jasa : konsep dan implementasi / Yazid
Ekonisia FE UII, 2008
Buku Teks
Lovelock, Christopher H.
Services marketing : people, technology, strategy
Pearson Education , 2011
Buku Teks
Gronroos, Cristian
Service management and marketing : managing the moments of truth in service competition / Christian Gronroos
Lexington Book, 1990
Buku Teks