Assessing aid : what works, what doesn't, and why
Oxford University Press, 1998
 Buku Teks
Sutherland, Max
Advertising and the mind of the consumer: what works, what doesn't, and why
Allen and Unwin, 2000
 Buku Teks
Roman, Kenneth
How to advertise : a professional guide for the advertiser, what works, what doesn't, and why / by Kenneth Roman and Jane Maas
St. Martin's Press , 1976
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Prudential supervision : what works and what doesn't
edited by Frederic S. Mishkin
University of Chicago Press, 2001
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Phillips, Jeffrey
Relentless innovation : what works, what doesn't-and what that means for your business
McGraw-Hill, 2012
 Buku Teks