Spitzer, Harry
Inside retail sales promotion and advertising
Harper and Row, 1982
 Buku Teks
Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
 Buku Teks
Spilsbury, Sallie
Guide to Advertising and sales Promotion Law/ Sallie Spilsbury
Cavendish Publishing Limited, 1998
 Buku Teks
Rossiter, John R.
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
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Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
 Buku Teks