O`Guinn, Thomas C.
Advertising and integrated brand promotion
CT Cengage Learning, 2015
 Buku Teks
Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
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Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Wells, William D.
Advertising
Prentice-Hall, 2000
 Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
 Buku Teks