Applications in basic marketing
Irwin, 1991
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McCharty, E Jerome
Applications in basic marketing
Homewood, 1990
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McCarthy, E. Jerome
Basic marketing
Richard D. Irwin, 1998
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Hise, Richard T.
Basic marketing : concepts and decisions
Winthrop, 1979
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Perreault, William D.
Applications in basic marketing : Clippings from the popular business press
McGraw-Hill, 2003
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