Lindstrom
Brand child
PPM, 2005
 Buku Teks
Ind, Nicholas
The corporate brand
New York University Press, 1997
 Buku Teks
Gimenez, Marc
Hotel brand identity
Instituto Monsa De Ediciones, 2011
 Buku Referensi
Alyssa Melita Rahmat
Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Joshua Agusta
Mengukur brand relationship melalui brand reputation dan brand tribalism; studi kasus brand Kecap Bango = Measuring brand relationship through brand reputation and brand tribalism; case study Bango Soysauce brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership