Davis, Martyn P.
The Effective use of advertising media : a practical handbook / Martyn P. davis
Business Books, 1985
 Buku Teks
Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
 Buku Teks
Gesker, Ronald D.
Media planning and buying in the 21st century
2020:Marketing Communications LLC, 2015
 Buku Teks
Surmanek, Jim
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
 Buku Teks
Kristiya Kartika
Ekologi media: persaingan antar industri surat kabar dalam memperebutkan iklan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 1996
 UI - Tesis (Membership)