Bogart, Leo
Strategy in advertising : matching media and messages to markets and motivations
NTC Businnes Book, 1990
 Buku Teks
Schramm, Wilbur Lang, 1907 -
Men, women, messages and media: understanding human communication
Harper and Row, 1982
 Buku Teks SO
Key, Wilson Bryan
Media Sexploitation
Center for the study of media, 0
 Buku Teks
McLuhan, Marshall
Understanding media
Routledge, 1994
 Buku Teks
McLuhan, Marshall
Understanding media
Routledge, 1994
 Buku Teks