Hannanda Abdullah
Reasons people skip pre roll advertising on youtube: a brief study about elements in pre-roll advertisements prompting continuous viewing = Alasan orang melewatkan iklan pre-roll di youtube: studi tentang elemen-elemen dalam iklan pre-roll yang mendorong kepemirsaan berkelanjutan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks SO
White, Roderick
Advertising
McGraw-Hill, 2000
 Buku Teks
White, Roderick
Advertising
McGraww-Hill , 2000
 Buku Teks SO
Wells, William D.
Advertising
Prentice-Hall, 2000
 Buku Teks