Jewler, A. Jerome, editor
Creative strategy in advertising / A. Jerome Jewler
Wardswort Publishing Company, 1992
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Jewler, A. Jerome, editor
Creative strategy in advertising / A. Jerome Jewler
Wodsworth, 1981
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Drewniany, Bonnie L.
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
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Forcevile, Ch
Pictorial metaphor in advertising / Charles Forceville.
Routledge, 1996
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The best of the best of brochure design
edited by Rachel Hewes, Allison Hodges
Rockport, 2012
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