Gimenez, Marc
Hotel brand identity
Instituto Monsa De Ediciones, 2011
 Buku Referensi
Lubis, Mawar Winona
Pengaruh Human Brand Identity dan Branding Communication terhadap Brand Image dan Brand Love Selebritas = Effect of Human Brand Identity and Brand Communication towards Brand Image and Brand Love of Celebrities
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Fahmie Rahman, auhtor
Pengaruh brand identity terhadap brand awarness (studi pada nike) = The effect of brand identity toward brand awareness (study on nike)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
Brand Bible : the complete guide to building, designing, and sustaining brands
edited by Debbie Millman
Rockport Publishers, 2012
 Buku Referensi
Nasution, Bhatara Bharan
Pengaruh brand identity terhadap brand loyalty: studi kasus produk pembersih wajah pria = Brand identity effect on brand loyalty : a case study of men's facial products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership