Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon, albert J. Della Bitta
McGraw-Hill, 1988
 Buku Teks
Loudon, David L.
Consumer behavior : concepts and applications
McGraw-Hill, 1993
 Buku Teks
Hawkins, Del I.
Consumer behavior: building marketing strategy
McGraw-Hill, 2010
 Buku Teks
Raden Wijaya Maheswara Pratomo
Pengaruh Online Review dalam Platform Zomato Terhadap Niat Membeli Konsumen (Studi pada Restoran di DKI Jakarta) = The Effect of Online Review in Zomato Platform on Consumer Purchase Intention (Study on Restaurants in DKI Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
McEnally, Martha
Cases in consumer behavior
Pearson Education, 2002
 Buku Teks