Hancaster, Geoff
Encyclopedia of Strategic Management
Crest Publishing House, 2002
Buku Teks
Aaker, David A.
Strategic market management
John Wiley & Sons, 1984
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Aaker, David A.
Strategic market management
John Wiley & Sons, 1998
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Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
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Boyd, Harper W., Jr.
Marketing management : a strategic approach with a global orientation
Irwin, 1995
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