Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
Buku Teks
Gesker, Ronald D.
Media planning and buying in the 21st century
2020:Marketing Communications LLC, 2015
Buku Teks
Surmanek, Jim
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
Buku Teks
Priemer, August B.
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
Buku Teks
Kelley, Larry D.
Advertising Media Planning : a Brand Management Approach
M.E. Sharpe, 2011
Buku Teks