Schwartz, Harry
China an introduction to China its role in the modern world and its importance for the future
Atheneum, 1965
 Buku Teks
Smith, George Horsley
Motivation research in advertising and marketing
McGraw-Hill, 1954
 Buku Teks
Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks
The role of design management in organization marketing : a case study of advertising in a multinational non-profit organization
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1991
 UI - Skripsi Membership
Daniel, Pope
The making of modern advertising
Basic Books, 1983
 Buku Teks