Schwartz, Harry
China an introduction to China its role in the modern world and its importance for the future
Atheneum, 1965
 Buku Teks
The role of design management in organization marketing : a case study of advertising in a multinational non-profit organization
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1991
 UI - Skripsi (Membership)
Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks
Smith, George Horsley
Motivation research in advertising and marketing
McGraw-Hill, 1954
 Buku Teks
Daniel, Pope
The making of modern advertising
Basic Books, 1983
 Buku Teks