Duncan, Tom
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
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Shimp, Terence A.
Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp
Thomson, 2002
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Well, William
Advertising principles and practice
Prentice-Hall, 1995
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Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
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Spitzer, Harry
Inside retail sales promotion and advertising
Harper and Row, 1982
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