Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Wells, William D.
Advertising
Prentice-Hall, 2000
 Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
 Buku Teks
Lane, W. Ronald
Advertising
New York, 2000
 Buku Teks
Ahuja, B. N.
Advertising
Surjeet Publications, 1989
 Buku Teks