Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2015
Buku Teks
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
Buku Teks
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications
South Western Cengage Learning, 2013
Buku Teks