Ambar Kuspardianto
Analisis pasar dan tingkat kepuasan Corporate Customer sebagai acuan penyusunan strategi pemasaran layanan multimedia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis Membership
Afuah, Allan
Strategic innovation : new game strategies for competitive advantage
Routledge, 2009
 Buku Teks
Competing for advantage
by Jeffrey Harrison, Robert E. Hoskisson, R. Duane Ireland, Michael A. Hitt
South Western Cengage Learning, 2013
 Buku Teks
Gamble, John E.
Essentials of strategic management : the quest for competitive advantage
McGraw-Hill, 2013
 Buku Teks
Pitts, Robert A.
Strategic management: building and sustaining competitive advantage
South-Western College Publishing, 2000
 Buku Teks