Dyche`, Jill
The CRM handbook : a business guide to customer relationship management
Addison-Wesley, 2002
 Buku Referensi
Ray Amirul Mukminin
Customer relationship management (crm) dalam layanan rujukan di perpustakaan sebagai strategi meningkatkan kepuasan pengguna (studi kasus Perpustakaan Universitas Indonesia = Customer relationship management crm on the library reference service as a strategy to improve user satisfaction a case study of Universitas Indonesia library
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Rian Lamani
Perancangan dan analisis pengembangan strategi CRM (Customer Relationship Management) pada Badan Sertifikasi = Design & analysis of strategy development of CRM (Customer Relationship Management) to Certification Body
Fakultas Teknik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Fakhira Fiyanti Putri
Penerapan Customer Relationship Management untuk Meningkatkan Loyalitas Pelanggan pada UMKM Alas Kaki = Implementation of Customer Relationship Management Based on Customer Lifetime Value to Increase Customer Loyalty in Footwear MSMEs
Fakultas Teknik Universitas Indonesia, 2023
 UI - Skripsi Membership
Ramadhanu Dwi Nugraha
Analisis pengaruh electronic customer relationship management (e-CRM ) dengan e-satisfaction sebagai variabel perantara terhadap e-loyalty: studi pada campaign "plus friend" KakaoTalk = The influence analysis of electronic customer relationship management (e-CRM) through e-satisfaction as mediating variable towards e-loyalty: study on KakaoTalk "plus friend" campaign
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia;, 2014
 UI - Skripsi (Membership)