Dyche`, Jill
The CRM handbook : a business guide to customer relationship management
Addison-Wesley, 2002
 Buku Referensi
Ray Amirul Mukminin
Customer relationship management (crm) dalam layanan rujukan di perpustakaan sebagai strategi meningkatkan kepuasan pengguna (studi kasus Perpustakaan Universitas Indonesia = Customer relationship management crm on the library reference service as a strategy to improve user satisfaction a case study of Universitas Indonesia library
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2014
 UI - Skripsi Membership
Rian Lamani
Perancangan dan analisis pengembangan strategi CRM (Customer Relationship Management) pada Badan Sertifikasi = Design & analysis of strategy development of CRM (Customer Relationship Management) to Certification Body
Fakultas Teknik Universitas Indonesia, 2013
 UI - Skripsi Membership
Fakhira Fiyanti Putri
Penerapan Customer Relationship Management untuk Meningkatkan Loyalitas Pelanggan pada UMKM Alas Kaki = Implementation of Customer Relationship Management Based on Customer Lifetime Value to Increase Customer Loyalty in Footwear MSMEs
Fakultas Teknik Universitas Indonesia, 2023
 UI - Skripsi Membership
Adrian Payne
Strategic Customer Management: integrating relationship marketing and CRM
Cambridge University Press, 2013
 eBooks