Lazer, William
Youshi xing xiao = marketing 2000 and beyond = 優勢行銷 / William Lazer, penerjemah Xuhua Zhou
Tian Xia Wen Hua, 1994
Buku Teks
McKenna, Regis
The Regis touch: million-Dollar advice from america's top marketing consultant / Regis McKenna
Addison-Wesley, 1985
Buku Teks
Kotler, Philip
Marketing insights from A to Z : 80 konsep yang harus dipahami oleh setipa manajer = Marketing insights from A to Z : 80 concepts every manager needs to know
Erlangga, 2003
Buku Teks
Kotler, Philip
Marketing management
[publisher not identified], [date of publication not identified]
Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2000
Buku Teks