McKenna, Regis
Dianxi cheng jin = the regis touch: million dollar advice from America's top marketing consultant
Tian xia wen hua chu ban [tai bei xian san chong shi, 1987
Buku Teks
Kelley, Eugene J.
Managerial marketing : perspectives and viewpoints a source book / by Eugene J. Kelley and William Lazer
Irwin , 1967
Buku Teks
Boyd, Harper W., Jr.
Marketing management/ by Harper W. Boyd J. and William F. Massy
New York, N.Y. , Harcourt Brace Jovanovich
Buku Teks
McCarthy, E. Jerome, editor
Basic marketing : a managerial approach / E. Jerome Mccarthy, William D. Perreault
Richard D. Irwin, 1990
Buku Teks
Trump, Ross M.
Essentials of marketing management / Ross M. Trump, Martin L. Bell, William Emory, Charles Leon Lapp, and others
Houghton Mifflin , 1966
Buku Teks