McKenna, Regis
Dianxi cheng jin = the regis touch: million dollar advice from America's top marketing consultant
Tian xia wen hua chu ban [tai bei xian san chong shi, 1987
Buku Teks
McCarthy, E. Jerome, editor
Basic marketing : a managerial approach / E. Jerome Mccarthy, William D. Perreault
Richard D. Irwin, 1990
Buku Teks
Trump, Ross M.
Essentials of marketing management / Ross M. Trump, Martin L. Bell, William Emory, Charles Leon Lapp, and others
Houghton Mifflin , 1966
Buku Teks
Lovelock, Christopher H.
Services marketing
Prentice-Hall, 1960
Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2000
Buku Teks