Narver, John C.
The marketing economy : an analytical approach
Holt, Rinehart and Winston, 1971
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Taylor, Weldon Johnson, 1908-
Marketing : an integrated analytical approach / by Weldon J. Taylor and Roy T. Shaw
South-Western Publishing Company, 1961
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Analytical marketing management
by P. Doyle [and others]
Harper & Row, c1974
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Fitzroy, Peter T.
Analytical methods for marketing management
McGraw-Hill, 1976
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Analytical viewpoints in marketing management
edited by Keith K. Cox
Prentice-Hall, [Date of publication not identified]
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