Analisis pengaruh brand equity terhadap purchase intention pada produk private label: studi kasus private label Carrefour = The influence of brand equity towards purchase intention on private label products: study case Carrefour private label products

Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand

Pengaruh citra toko dan kualitas pelayanan terhadap intensi pembelian kembali produk private label : studi kasus: produk private label Indomaret = The effect of store image and service quality on repurchase intention for private label brands : case study private label brand of Indomaret

Pengaruh store image terhadap purchase intention produk private label: studi pada Sephora Kota Kasablanka = The influence of store image towards purchase intention of private label product: a study on Sephora Kota Kasablanka

Pengaruh persepsi karakteristik produk terhadap pembelian produk dengan branding Islam = The effect of perceived product characteristics towards purchase intention of islamic branding products