Fletcher, Alan D.
Fundamentals of advertising research
Grid Publishing, 1983
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Wilmshurst, John
The fundamentals of advertising
Redwood Press, 1985
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Smith, George Horsley
Motivation research in advertising and marketing
McGraw-Hill, 1954
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Handbook of research on international advertising
Shintaro Okazaki, editor
Edward Elgar, 2012
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Young, Felina C.
Fundamentals of research writing
IPWI, 1999
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