Brown, Stephen
Marketing - the Retro Revolution
Sage Publications, 2001
Buku Teks
Kerin, Roger A.
Marketing
The McGraw-Hill, 2003
Multimedia
Bradley, Frank
Strategic Marketing
John Wiley & Sons, Ltd, 2003
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McCarthy, E. Jerome
Essentials of marketing
Irwin, 1988
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Kotler, Philip
Marketing management
Pearson, 2016
Buku Teks