Irawati
Pengaruh experiental marketing terhadap perilaku word og mouth konsumen Macintosh (Apple inc.)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
 UI - Skripsi Open
Andi Aji Saronto
Pengaruh event marketing Cornetto Summer Festival terhadap minat beli Cornetto = How the event marketing Cornetto Summer Festival 2012 effect to buying intention Cornetto
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Aris Subagio
Pengaruh Electronic Word of Mouth (eWOM) melalui Ekuitas Merek terhadap Minat Pembelian : Studi Pada Pemasaran Pendidikan Tinggi = The Influence of Electronic Word of Mouth (eWOM) through Brand Equity on Purchase Intentions : Study on Higher Education Marketing
2019
 UI - Tesis Membership
Riska Amelia Hasan
Analisis pengaruh strategi experiential marketing terhadap customers perceived experiential value satisfaction dan loyalty studi kasus the body shop Indonesia = The impact of experiential marketing strategy on customers perceived experiential value satisfaction and loyalty case study the body shop Indonesia
2013
 UI - Skripsi Membership
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks