Irawati
Pengaruh experiental marketing terhadap perilaku word og mouth konsumen Macintosh (Apple inc.)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
 UI - Skripsi (Open)
Andi Aji Saronto
Pengaruh event marketing Cornetto Summer Festival terhadap minat beli Cornetto = How the event marketing Cornetto Summer Festival 2012 effect to buying intention Cornetto
Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Aris Subagio
Pengaruh Electronic Word of Mouth (eWOM) melalui Ekuitas Merek terhadap Minat Pembelian : Studi Pada Pemasaran Pendidikan Tinggi = The Influence of Electronic Word of Mouth (eWOM) through Brand Equity on Purchase Intentions : Study on Higher Education Marketing
2019
 UI - Tesis (Membership)
Riska Amelia Hasan
Analisis pengaruh strategi experiential marketing terhadap customers perceived experiential value satisfaction dan loyalty studi kasus the body shop Indonesia = The impact of experiential marketing strategy on customers perceived experiential value satisfaction and loyalty case study the body shop Indonesia
2013
 UI - Skripsi (Membership)
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks