Artini Rachman
Analisis pengaruh brand attachment pada strategi pemasaran word of mouth untuk perusahaan B2B telekomunikasi di Indonesia : studi Lintasarta, Telkom, XL = Analysis on the impact of brand attachment as word of mouth marketing strategy for B2B telecommunications companies in Indonesia : study Lintasarta, Telkom, XL
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Muthia Fathona Rosidi
Pengaruh brand experience terhadap brand loyalty melalui brand satisfaction: studi pada brand H&M = The influence of brand experience on brand loyalty through brand satisfaction on H&M brands
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Diah Ayu Lestari
Pengaruh brand experience, brand satisfaction dan brand trust terhadap brand loyalty pada Natasha Skin Clinic cabang Depok = The influence of brand experience, brand satisfaction and brand trust toward brand loyalty on Natasha Skin Clinic cabang Depok
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Rahmani Shadrina
Peranan identifikasi pelanggan terhadap merek dalam membangun Brand Relationship : studi kasus Mac Cosmetics = The role of customer brand identification in building Brand Relationships : case study Mac Cosmetics
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Membership)
Pohan, Edwin
Pengaruh atribut produk terhadap loyalitas pelanggan : studi pada pengguna Samsung Galaxy's Advance untuk Samsung seri Galaxy = The effect of product atributes toward customer loyalty : study on Samsung Galaxy's Advance users for Samsung Galaxy series
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)