Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement

Pengaruh Customer Engagement melalui Media Sosial Instagram terhadap Customer Loyalty pada Pelanggan Somethinc di Indonesia = The Effect of Customer Engagement through Instagram Social Media on Customer Loyalty towards Somethinc’s Customers in Indonesia

Pengaruh Hubungan Parasocial terhadap Customer Equity Drivers dalam konteks media sosial: Penggunaan Endorser di media sosial Instagram pada Merek L'Oreal Paris = Parasocial relationship effects on customer equity drivers in the social media context the use of instagram social media Endorsers on L'oreal Paris Brand

Analisis pengaruh komunitas merek pada media sosial terhadap customer relationship: studi kasus Honda Civic Indonesia = Brand community effects of social media analysis on customer relationship: case study Honda Civic Indonesia

Pengaruh interaksi melalui media digital terhadap kepercayaan konsumen pada merek (studi pada penggunaan media digital yang dimiliki Sampo Sunsilk dan Sampo Pantene) = The Effect of digital media interaction on consumers trust towards brand (study on the use of digital media by Sunsilk and Pantene)