Silverman, George
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
Cindy Amylia Kusumawardhani
Pengaruh servicescape dalam membentuk word of mouth (studi pada restoran Marché cabang Plaza Senayan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Selly Dita Arnyatanggi
Pengaruh Penerapan Experiental Marketing Terhadap Word Of Mouth Konsumen (Studi Pada Velvet Suite Blitzmegaplex Central Park) = The Influence Of Experiential Marketing To Consumer Word Of Mouth (Study On Velvet Suite Blitzmegaplex Central Park)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Anggara Pranaspati
Analisis pengaruh creativity, clarity, humour dan surprise dalam guerrilla marketing terhadap intensi word of mouth dengan credibility sebagai mediasi: studi kasus pada PT Grab Taxi Indonesia = The role of creativity clarity humour and credibility in guerilla marketing towards word of mouth intention with credibility as mediating variable: study case on PT Grab Taxi Indonesia
2017
 UI - Skripsi (Membership)
Sherley Fitriani
Analisa pengaruh komunikasi word of mouth terhadap pemasaran produk furniture klasik premium: studi kasus PT. Artifak Pratita
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis (Membership)