Yazid Hamdani
Analisis pengaruh store environment impulse buying tendency dan shopping enjoyment tendency terdahap dorongan impulse buying = Analysis of store environment effect impulse buying tendency and shopping enjoyment tendency on impulse buying urge
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Kevin Marciano Shandyanto
Pengaruh Pengalaman Menonton Short Video Promotion di TikTok terhadap Online Impulse Buying = The Influence of Watching Short Video Promotions on TikTok on Online Impulse Buying
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Ismeralda Putri Hasiani
Pengaruh social interaction, digital celebrities relationship, dan sale proneness terhadap online impulse buying di TikTok Shop = The influence of social interaction, digital celebrities relationship, and sale proneness to online impulse buying in social commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Andhari Shanty Kusmaharani
Social influence and online impulse buying of Indonesian indie cosmetic products: the role of browsing and peer communication = Pengaruh sosial dan pembelian impuls online produk kosmetik indie Indonesia: peran browsing dan komunikasi sebaya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Anggita Prameswari
Influence of TikTok Live Shopping Characteristics on Impulse Purchase Intention for Food and Beverages: Mediation of Swift Guanxi and Perceived Trust = Pengaruh Karakteristik TikTok Live Shopping terhadap Niat Pembelian Impulsif Produk Makanan dan Minuman: Mediasi oleh Swift Guanxi dan Perceived Trust
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership