Kotler, Philip
Marketing management : analysis, planning, implementation, and control
Prentice-Hall, 1991
 Buku Teks
Islamic perspectives on marketing and consumer behavior: planning, implementation, and control
Bikramjit Rishi, editor
Business Science Reference, an imprint of IGI Global, 2015
 Buku Teks
Kotler, Philip
Marketing management : Analysis, planning, and control
Prentice-Hall, 1976
 Buku Teks
Kotler, Philip
Marketing management : analysis, planning, and control
Prentice Hall International, 1980
 Buku Teks
Kotler, Philip
Marketing management : analysis, planning, and control
Prentice-Hall, 1967
 Buku Teks