Penggunaan setrategi experimtial marketing dalam kegiatan Customer Relations (studi kasus PT DAS CARGO)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005
 UI - Skripsi (Membership)
Felisia Gunawan
Pengaruh experiential marketing, service quality terhadap customer satisfaction dan customer loyalty (studi kasus : Mujigae Resto Kelapa Gading) = The effects of experiential marketing service quality toward customer satisfaction and customer loyalty (case study : Mujigae Resto Kelapa Gading)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis (Membership)
Gratia Kristines Ekklesia Rotti
Analisis pengaruh Experiential Marketing terhadap Customer Satisfaction dan dampaknya terhadap loyalitas pelanggan : studi kasus Blitz Megaplex Grand Indonesia = Analyze the effect of experiential marketing toward customer satisfaction and its impact on customer loyalty : case study Blitz Megaplex Grand Indonesia
Program Pascasarjana Universitas Indonesia, 2012
 UI - Tesis (Open)
Geraldin Christina
Pengaruh experiential marketing dan persepsi kemudahan penggunaan terhadap kepuasan dan niat beli konsumen dalam konsep value co-creation pada website gravira = The effect of experiential marketing and perceived ease of use towards customer satisfaction and purchase intention in the concept of value co-creation on gravira website / Geraldin Christina
2014
 UI - Skripsi (Membership)
Fiona Gateway
Pengaruh experiential marketing terhadap kepuasan konsumen Go-Jek wilayah Depok = The effect of experiential marketing towards the satisfaction of Go-Jek's customer in Depok
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)