Dampak relatif actual dan ideal self terhadap pembentukan emotional brand attachment: studi kasus pada merek Aqua dan Nike di kalangan mahasiswi sarjana Ilmu Komunikasi UI = The relative impact of actual and ideal self in forming emotional brand attachment: case study of the brand Aqua and Nike among communication science student of student University of Indonesia

Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada Nike Indonesia = Analysis of company internal brand equity in category high involvement study on Nike Indonesia / Nuzul Inas Nabila

Analisa respon konsumen terhadap integrasi komunitas merek dan identifikasi merek: studi kasus Nike = Analysis of consumers response to brand community integration and brand identification: Nike case study

Pengaruh brand identity terhadap brand awarness (studi pada nike) = The effect of brand identity toward brand awareness (study on nike)

Pengaruh Brand Equity terhadap Repurchase Intention dan Word of Mouth dengan Country of Origin dan Product Type sebagai variabel moderasi pada pengguna Merek Nike di Jabodetabek = The effects of Brand Equity on Repurchase intention and Word-of-Mouth with Country of Origin and Product Type as moderation variables on users of The Nike Brand in Jabodetabek