Aris Subagio
Pengaruh Electronic Word of Mouth (eWOM) melalui Ekuitas Merek terhadap Minat Pembelian : Studi Pada Pemasaran Pendidikan Tinggi = The Influence of Electronic Word of Mouth (eWOM) through Brand Equity on Purchase Intentions : Study on Higher Education Marketing
2019
 UI - Tesis (Membership)
Anjar Setyokusumo Sudjarwo
Pemasaran atas produk-produk cult brand dengan word of mouth (kasus penjualan produk-produk brand sepakbola yang disimbolkan melalui authentic football jersey) = Marketing of cult brand products through word of mouth case study sales of football brand products symbolized by authentic football jersey / Anjar Setyokusumo Sudjarwo
2015
 UI - Tesis (Membership)
Juharma Zanira
Analisis hubungan persepsi tentang bauran pemasaran dengan kepuasan dan word of mouth pada pasien umum poliklinik Rumah Sakit Kartika Husada Setu tahun 2017 = Analysis on relation of marketing mix perception to patient's satisfaction and word of mouth in out patient clinic Setu Katika Husada Hospital year 2017
2016
 UI - Tesis (Membership)
Camelia Hasena
Pengaruh Electronic Word of Mouth di TikTok terhadap Purchase Intention Produk Skincare Somethinc melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc skincare products through brand image
Fakultas Illmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Camelia Hasena
Pengaruh Electronic Word Of Mouth Di Tiktok Terhadap Purchase Intention Produk Skincare Somethinc Melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc Skincare Products Through Brand Image
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)