Dinul Fikri Anchan, author
Pengaruh Bauran Pemasaran Terhadap Pembentukan Word of Mouth pada Produk-Produk Education First di PT Adyaeduka Dinamika (English First) = The impact of marketing mix on the creation of word of mouth through on education first products at PT. Adyaeduka Dinamika (english first)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2011
 UI - Tesis (Open)
Aris Subagio, author
Pengaruh Electronic Word of Mouth (eWOM) melalui Ekuitas Merek terhadap Minat Pembelian : Studi Pada Pemasaran Pendidikan Tinggi = The Influence of Electronic Word of Mouth (eWOM) through Brand Equity on Purchase Intentions : Study on Higher Education Marketing
2019
 UI - Tesis (Membership)
Anjar Setyokusumo Sudjarwo, author
Pemasaran atas produk-produk cult brand dengan word of mouth (kasus penjualan produk-produk brand sepakbola yang disimbolkan melalui authentic football jersey) = Marketing of cult brand products through word of mouth case study sales of football brand products symbolized by authentic football jersey / Anjar Setyokusumo Sudjarwo
2015
 UI - Tesis (Membership)
Juharma Zanira, author
Analisis hubungan persepsi tentang bauran pemasaran dengan kepuasan dan word of mouth pada pasien umum poliklinik Rumah Sakit Kartika Husada Setu tahun 2017 = Analysis on relation of marketing mix perception to patient's satisfaction and word of mouth in out patient clinic Setu Katika Husada Hospital year 2017
2016
 UI - Tesis (Membership)
Camelia Hasena, author
Pengaruh Electronic Word of Mouth di TikTok terhadap Purchase Intention Produk Skincare Somethinc melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc skincare products through brand image
Fakultas Illmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
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