Adrian Payne
Strategic Customer Management: integrating relationship marketing and CRM
Cambridge University Press, 2013
eBooks
Cortada, James W.
TQM for sales and marketing management
McGraw-Hill, 1993
Buku Teks
Stone, Merlin
Customer Relationship Marketing
Crest, 2001
Buku Teks
Johnson, Lewis K.
Sales and marketing management : text and cases
Allyn and Bacon, 1957
Buku Teks
Storbacka, Kaj
Customer relationship management
Mcgraw-Hill, 2001
Buku Teks