Rotzoll, Kim B.
Advertising in contemporary society : perspektives toward understanding / Kim B. Rotzoll, James E. Haefner
South-Western Publishing Co., 1986
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Arens, William F.
Contemporary advertising
Irwin /McGraw-Hill, 1999
 Buku Teks
Bovee, Courtland L.
Contemporary advertising
Richard D. Irwin, 1989
 Buku Teks
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
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White, Roderick
Advertising
McGraw-Hill, 2000
 Buku Teks