Kellogg on advertising & Media
edited by Bobby J. Calder
John Wiley & Sons, 2008
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Kelley, Larry D.
Advertising Media Planning : a Brand Management Approach
M.E. Sharpe, 2011
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Ryan, Damian
Understanding digital marketing : marketing strategies for engaging the digital generation
Kogan Page, 2016
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Davis, Martyn P.
Handbook for media representatives
Business Publications, 1967
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Surmanek, Jim
Media planning : a practical guide
NTC Business Books, 1989
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