Zyman, Sergio
The end of advertising as we know it
John Wiley & Sons, 2002
Buku Teks
White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1980
Buku Teks
White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1993
Buku Teks
Sutherland, Max
Advertising and the mind of the consumer: what works, what doesn't, and why
Allen and Unwin, 2000
Buku Teks
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
Buku Teks