Morris, Michael H.
Business marketing
Sage, 2001
 Buku Teks
Levitt, Theodore
Marketing for business growth
McGraw-Hill, 1974
 Buku Teks
Grede, Robert
Pemasaran blak-blakan = Naked marketing
Interaksa, 2002
 Buku Teks
Shaw, Steven J.
Marketing in business management : text and readings
Macmillan, 1966
 Buku Teks
Yasin Widodo
Kebijakan pemasaran perusahaan menghadapi fluktuasi bisnis pada sektor industri konstruksi di Indonesia = Marketing policies of companies facing business fluctuation on construction industries sector in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)