Viardot, Eric
Successful marketing strategy for high-techm firms
Artech House, 2004
 Buku Teks
Stotlar, David K
Successful sport marketing / David K Stotlar
Brown and Benchmark, 1993
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Phelps, D.M.
Planning the product/ D.M. Phelps
Ill. Richard D. Irwin, Inc , 1947
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Farbey, A.D.
How to produce successful advertising(kiat sukses membuat iklan)
Gramedia Pustaka Utama, 1997
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Morse, Stephen A.
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
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