Analisis pengaruh persepsi konsumen dalam pemilihan produk private label : studi kasus Toko Seven Eleven = Analysis of the effect of consumer perception of private label product selection : study case 7 Eleven Store

Analisis pengaruh store atmosphere terhadap consumer behavioral responses. Studi kasus: TM bookstore = Analysis of store atmosphere effect on consumer behavioral responses. Case study: TM bookstore

Consumer behavior

Pengaruh discount terhadap prilaku impulse buying (Studi pada: Konsumen Centro Department Store di Margo City) = The effect of discount to impulse buying behavior (Studies on Centro Department Store's Consumer in Margo City)

Analisis strategi In-Store Merchandising dalam mempengaruhi perilaku pembelian : Studi terhadap brand kosmetik Etude House Indonesia = Analysis of In-Store Merchandising strategy in influencing buying behavior : A Study on cosmetic brand Etude House Indonesia