Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma

Pengaruh relatedness humor terhadap sikap terhadap iklan dengan need for cognition sebagai moderator = The impact of humor relatedness towards attitude toward the ad with need for cognition as moderator role

Perbandingan model atribusi kelley dan model atribusi han kyoo-hoon dalam testimonial advertising = A comparison between kelley's attribution model and han kyoo-hoon's attribution model in testimonial advertising.

Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention

Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement