Cox, William E., Jr.
Industrial marketing research
John Wiley, 1979
Buku Teks SO
Haas, Robert W
Industrial marketing management
Kent, 1982
Buku Teks
The marketing of industrial products
edited by Norman Hart
McGraw-Hill, 1984
Buku Teks SO
Hansen, Harry L.
Marketing text, techniques, and cases
Richard D. Irwin, 1968
Buku Teks SO
Hansen, Harry L.
Marketing, text, cases and readings
Richard D. Irwin, 1964
Buku Teks SO