Keegan, Warren J.
Global marketing management
Prentice Hall International, 1995
 Buku Teks
Keegan, Warren J.
Pemasaran global buku 1 = Global marketing management
Alex Media Komputindo, 1992
 Buku Teks
Keegan, Warren J.
Pemasaran global buku 2 = Global marketing management
Alex Media Komputindo, 1992
 Buku Teks
Boyd, Harper W., Jr.
Marketing management : a strategic approach with a global orientation
Irwin, 1995
 Buku Teks
Keegan, Warren J.
Manajemen pemasaran global jilid 2 = Global marketing management
Prenhallindo , 1996
 Buku Teks